Foursquare is an economic location-based search engine working worldwide, which is capable of providing results for a local search done by the users. It is a mobile service app through which one can get information related to any input which they want.
The main feature of this web/app is that it takes into account the recent history of searches and accordingly provides you with the best possible research. For instance, your current location, destination-based, your check-in history and the last purchase you have done.
The service was first started in 200p by Dennis Crowley. It is the advanced version of Dodgeball application which was made on similar grounds, but this one is the superior version. It is one of the hottest company startups in demand at New York base which is its origin.
Why Foursquare is important for business local listing
Foursquare is a location-based app that allows you to check-in on different places that you have visited. If you visit a restaurant, bar, shopping mall, book store, or any other places, you can check-in with Foursquare and share your location with your friends on Foursquare, Facebook or Twitter.
Foursquare is an app that allows you to share with your friends the restaurants you like to eat or your favorite leisure spots. It is a way to market and publicize businesses to a larger audience.
The importance of Foursquare to businesses
Marketing businesses to a larger audience:
Foursquare currently has more than 55 million users. Each user can check-in on different business spots they visited and share with friends.
Just from a single check-in from a user, other users from his/her friend’s list will know about that particular business.
Integrate Foursquare with your website:
You can integrate Foursquare with your website to connect with more audience and increase your followers. It can also increase traffic to your website.
Share your business location:
Foursquare allows users to share your business physical location. It is a way to put the address of your business out there to the public.
Send updates to users:
Foursquare allows businesses to send updates about deals, special offers, coupons and other important information to its users. Businesses can engage with users who are nearby and has previously checked-in on their location.
Create a Foursquare page:
Foursquare allows businesses to create a business page, just like a business page in a review site. This page will contain the name of your business, images and other necessary information about your business.
You can add banners and bio of your business. Users can follow your business and through this, your business local listing enhances and increases.
How to add and claim your business listing
To add your business listing on Foursquare, you need to follow seven simple steps.
⦁ Open any browser you use and search the website link https://foursquare.com/. The first thing you need to perform is to sign up.
⦁ You then required registering yourself, so that you can start listing your business there. Just fill-up the registration form and get it started.
⦁ Now it will show that you need to verify your registered account, go to your email and check it, which is your third step.
⦁ The fourth step is to log in your account and click at the bottom option where “Businesses” is written. You can see the below image for better clarification.
⦁ Step 5 is to search for your business name and location while typing it. As you are not listed, you will not get any information regarding that.
⦁ Now go to a bar where “Add My Business” is written. This is the place from where you can start adding your business profile.
⦁ Fill out all the mandatory fields about your business and after that click the “SAVE” button.
⦁ This is nothing, but you have added your business to the foursquare documentary. Congratulations!
It is as this much simple to add your business. Now you can enhance your business and the visibility by consistently using the website. This website will surely help in improving your business model.
At last, you will be able to sell more merchandise and invisible using the portal search engine business website.
Now the other thing which comes to your mind is claiming your business on Foursquare.
You can easily claim your business here by following five simple steps. There are mentioned below
⦁ Visit the claim page
The foremost step is to visit the foursquare claim page instantly. Search your business credentials by entering your business-related information like country of business, type of business, etc. and of course, you need to sign in your account first.
⦁ Claim your listing
You need to click on the checkbox first and then” Get started button” to start claiming.
⦁ Verification of business:
Foursquare will require verifying your phone number first to proceed for listing business. Click on “Continue button” to move for final confirmation.
⦁ Creation of listing:
After the high-end conversation with Foursquare employee, the dialogue is recorded and after proper verification, your business is listed. After that, you can start a search for your listing business.
⦁ Claiming your listing:
If you are a single user or multiple business users. Click on the button as depicted below.
How to get more reviews?
People will surely give more review if they like the business in which you are indulged consistently. The thing which matters is the way you represent your business model and how efficiently you are working on it to make it noticeable.
For instance, in the fast-paced era, people are not only concerned with what you have on lunch but also the location of it, which you can suggest to other people online. Also, it is the online reputation which needs to be maintained.
⦁ Accurate and correct information:
The one thing which is to get right and more reviews is to give proper and user-friendly information as these days numerous business are giving malicious content ultimately providing huge losses.
⦁ Offer free Wi-Fi:
It’s a little, essential, yet successful venture that even entrepreneurs definitely will have the capacity to bear to make. Your clients may have their information technology tool – yet that still costs cash.
What’s more, it’s not generally as dependable or as quick as Wi-Fi. Things being what they are, you can give the reason to your client to check-in from your location. It’s an incredible method to produce buzz and begin online discussions about your business rapidly.
⦁ Little rewards after check-in:
You can connect people’s online habit with their offline deeds. This can be done by Reward check-in: It doesn’t make a difference what you are offering – an appreciated beverage, a free cupcake or snack, an original markdown, whatever.
What’s essential is that you’re ready to support a developing demographics, fulfill your most faithful clients, and make positive, compensating client encounters for everybody who checks in.
⦁ Using foursquare window cling:
These things are done with little efforts but can give large review base for your business. You can hang foursquare named cling in front of your office so that people get to know that you can create more connectivity by check-in through this app.
⦁ Involving your staff members:
Combining your staff or colleagues in the process of getting more reviews is just more than icing on the cake. It’s your staff which can increase your review comments by checking in regularly. So make sure to add your team!
⦁ Individual role:
The one who is the owner or managing director of the business can take the lead by himself taking command in getting more reviews. The truth is that your staff and costumers activeness is entirely depended upon your enthusiasm.