How to get more Google reviews from your patients
What are your patients saying about you? Are they satisfied with your services or not? Do they feel the need to write reviews on your Google business page or not? How many reviews do you have on your Google Business page?
Google reviews have a lot of benefits to your reputation and your profession. As a medical doctor, dentist, surgeon, or any kind of health professional, Google reviews will help you grow tremendously in your field.
Google reviews will increase your SEO ratings in search engines, thereby increasing traffic to your website. This will increase your conversion rate and get you more patients.
Getting more reviews from patients is not rocket science. There some simple things you need to do to get more reviews from your patients.
Things you should do to get more Google reviews from your patients
Ask for reviews from your patients
If you want to get more reviews from your patients, the first thought that should come to your mind is to ask. After providing them with your treatments and other services, amicably ask them for their reviews.
Happy patients will be more than willing to leave you a review. Even if you have unhappy patients, ask them to leave a review and share their experiences.
Send personalized emails requesting for reviews
You can as well send personalized emails to your patients asking them to leave a review about your services. For best results, the email should contain the URL link of your Google review page. Once they click on the link, it will take them straight to the review page so they can simply write their reviews.
Use review management tools
There are review management tools that you can use to get more reviews and also manage your reviews. These tools will help you generate more reviews by sending automated emails to your clients requesting reviews.
The use of request cards
Maybe you are too busy and can’t ask every one of your patients to leave a review with words of mouth, giving out request cards is another better way to ask for reviews.
The card can be a “Thank you” card, a complimentary card, or a “Get well soon card”. On the card, also need to ask your patients to give feedback about your services and their experiences.
Add a Call-to-action on your website
Patients will click-through your websites. Many websites have a review space where people can leave a review. Since you are particular about increasing your Google reviews, place a CTA on the site asking for reviews.
You can also add your Google review URL link whereby when your patients click on it, they will be directed to your Google review page.
Place banners and posters around your office building
People will easily remember what they see frequently. Placing banners and posters around your office building asking your patients for feedbacks will definitely produce results.
You can place them at the door of your office, or at strategic positions around your office building.
Customer’s reviews are very important if you want your business website to be at the top of Google search engine. Most people always read reviews of any particular product or company before they buy that product or make business transactions with the company.
The reviews about your products or services, give a potential customer an idea of the product or services that you render, either good or bad.
In healthcare industry, either as a medical doctor, dentist, surgeon, physiotherapist e.t.c, reviews from your patients are very important so that new patients can have an idea of how good you are as a medical practitioner. Studies show that 84% of people consult reviews before making a decision either to make a business transaction or not. Prospective patients read the reviews about your healthcare services before they make a decision.
It is important to get sincere and truthful reviews from your patients so as to get your ratings on Google search. Reviews should be 100% the truth about your services with no form of coercion or lies.
Positive reviews are good for your business or services but when all your reviews are all positive with no single negative review from any patient, it may lead to suspicion from Google or prospective patients themselves. Google can ban your web page if they discover that the reviews on your webpage are falsified. Reviews should be unbiased and free from lies.
How to increase your patient reviews
Getting patients to review your services is not an uphill task. You need to encourage and remind them to leave a review on your website page, but how effectively can you do this so that the patients will actually make a review. There are different creative ways in which you can encourage and remind patients to leave a review on your web page.
Render satisfying services to your patients
For a patient to be willing to write a review about your services, the first easy way is to render satisfying services to them. When you render satisfying services to your patients, they will be happy and naturally want to make reviews about your services. No patient will be happy to leave a review on your webpage if you render unsatisfying services, unless they want to give negative reviews about your services which is not good for the growth of your business. When you render very satisfying services to your patients, you do not need to remind them before they will joyfully make reviews about your service.
Encourage, Remind and Follow-up them to generate reviews
To make a review on Google, you need to have a Google plus account. If any of your patients do not have a Google plus account then encourage them to create one.
For patients who already have a Google plus account, you only need to encourage and remind/follow up them to leave a review about your services on your web page.
When asking a patient to leave a review about your services, do not make them feel coarse to do it. It should be a free-will thing but you only need to encourage them in a friendly manner to make an unbiased review of your services.
When asking patients for reviews, don’t be too early and don’t be too late to ask. You need to ask as the right time because if you are too early to ask for reviews, your patients might not have a full experience about your services and so they have nothing much to write about.
Also, if you ask too late, the initial sense of impressiveness may fade away or they may simply not have that zeal anymore to make a review. So it is important for you to know the right time to ask your patients for reviews.
Paste Banners and Posters around your office
This is another effective way to get the attention of your patients so they can leave reviews on your web page.
Studies show that humans have more retentive memory about what they constantly see than what they hear. Pasting banners and posters in and around your office to remind patient to leave reviews is a creative way to increase your reviews. Any patient that reads the banner or poster, is reminded of it.
Share your Google Plus link with patients
Too many steps to make reviews discourages most patients, so try to minimize them. It is best when patients click your link and it takes them directly to the page they can write a review. Share the link with your patients either through direct messages, email or through different social site media.