What is Review Generation?
Review generation involves collecting positive reviews from customers to your business with respect. You may collect reviews in many ways, and these processes are mainly implemented to gather the information (reviews), filter them and promote those among the most popular online review pages such as Google, Facebook, TripAdvisor, and Yelp and others.
The processes involved in review generations are many, for instance, by sending emails to the customers asking them to rate your business or product or service that you have availed from them.
You may also send them SMS and ask for reviews. There are also some instances where you can include feedback forms on your website so that your customers can rate and review your services there.
5 Ways Review Generation will help your business
Review generation is highly important for your business due to a number of factors. Starting from reaching out to the customers to building a brand reputation in the global marketplace, it will help you in ranking ahead in the SERPs. Because reviews are an essential tool in analyzing the quality of products that you provide to your customers.
The main benefits for your business through review generation are as follows:
Improve your Online Reputation
Irrespective of whether you have a small developing business or an already established business, your online presence hugely impacts the consumer circle.
It is a crucial feature to build a strong reputation for your business.
A customer is very likely to read the reviews before availing any service from your organization. Therefore, your online reputation is a highly important tool in decision making by customers. Because they would like to know if the quality of your food meets their expectations, if your staffs are friendly, if the doctors are qualified, if the room service is good, etc.
Therefore, your online presence will present to the customers a view of your business and it will help on selecting the best for them.
Improve Brand Value
It is well-known fact that customer data is very much essential in building trust between the service provider and the service seeker.
Therefore, the customer reviews are likely to help you work on your flaws and thereafter include newer strategies to provide even better customer service.
Existing customers are more likely to avail the services from you, if you have an established brand I the market already.
Similarly, the new customers are also going to be tempted to avail your services relying on the prior reviews. As a result, the brand value of your business improves.
You must remember that consumers are highly skeptical. Thus, before taking any decision, they will go for reviews from others who have already availed the service or used the product.
Moreover, the service providers are also many in numbers, thereby giving them a lot of options too.
Fresh and positive reviews for your business will dramatically rank your business website higher in the search results.
So, people out there will be able to get access to your online presence, which may further lead to conversion even, in many cases.
Increase Referral Customers
Your business and service reviews are greatly useful for consumers as well, besides the business itself. This means that will you generate reviews through various processes, your customers are also helping another customer to get to know about your services.
One customer will be referring to another customer. This, in turn, will help in creating more leads and resulting in more conversions.
Likewise your referral customers will increase and as a result, your business will reach out to the masses.
Increase Returning Customers
Collecting positive reviews from customers opens the door towards the expansion of your business. This is due to that fact that reviews of your business are likely to be availed by other customers before they jump into any specific conclusion.
Hence, review generation will not only boost your further sales but also help in the retention of those potential customers.
Because the decisions on purchasing are completely consumer based, hence one consumer is likely to return to your business provided you the previous service was up to the mark.
Top 10 Review Generation Websites
There are many business review websites available, but consumers are likely to visit only those few websites that they are generally aquatinted with and also those that are easy to use and easily accessible.
The following ten websites top the list with their friction-less approach of review generation for your business.
Google My Business
It is the number one review generating website and the average monthly traffic is more than 158 million and it is suited for any business in the market.
It is the 3rd best review generating website. It is suited for any business type and has traffic over 85.5 million monthly.
It is the 4th best review generation website. Mainly e-commerce related reviews are found here, and it has a monthly traffic of a little over than 85 million.
It is ranked 52 in the global ranking of review generation websites. With a user base of more than 40 million in a month, it is suited for any business.
This website generally reviews for food, travel, and restaurants. It has a monthly user base of nearly 29 million and is ranked 88 globally.
This website holds a worldwide rank of 402 with a user base of 10.5 million per month. It is suited for any business review generation.
Better Business Bureau (BBB)
It holds a rank of 824 worldwide and is suited for any business type. The user base is nearly 6.2 million monthly.
It is suited for any type of business and has a traffic of around 6.5 million every month.
This website is used by service-related businesses and has a monthly user base of around 5 million.
It has a monthly traffic of more than 3.5 million in a month and it suitable for any type of business, restaurants specifically.