Google Customer Review -The Ultimate Guide | MyReviewNinja

Google Customer Review

Customer reviews are increasingly important and beneficial to the growth of every business. Numerous researches and surveys have been conducted regarding customer reviews and it has been proven that most consumers make buying decisions based on customer reviews.

In 2017 Google developed the Google Customer Review that allows customers to give direct feedback on their shopping experience.

What are Google’s Customer Reviews?

Google Customer Reviews is a new program that was developed by Google that allows business owners and sellers to collect feedback from customers who make purchases on their websites.

This program allows buyers or customers to give direct feedback about their shopping experience.

Google’s Customer Reviews help consumers to recognize which businesses and products are of good reputation and quality.

With the help of this program, potential buyers will know if a product is good or not from the feedback made by other buyers. It allows potential customers to learn quickly about a business and its products.

How it works

Google review is all about customers giving their feedback about a product or business and the seller or business collecting those feedbacks.

When a customer makes a purchase on your website, the customer will receive an option to opt-in to receive an email from Google requesting feedback on his/her experience.

If the customer agrees to opt-in, the customer will receive an email after the order has been delivered so that he/she can leave a review or feedback on his/her experience.

The rating and review are then collected and added to your business overall rating. The overall rating is displayed on your website badge which can be located on any page of your website.

Features of Google Customer Review program

The Google Customer Review program has four main features which include:

  1. Google Customer Reviews Opt-in

The Opt-in option allows a customer to decide if he/she will like to receive a review request email. This option is offered to customers that have completed their purchase.

When a customer agrees to opt-in after a purchase, Google will send the customer an email requesting the customer to leave a review or feedback on his/her entire shopping experience.

  1. Google Customer Reviews Survey

This survey is a brief questionnaire that allows customers to rate their purchase experience. The survey consists of a star rating from 1-5 and an additional area where customers can write their feedback. 

  1. Google Customer Reviews Badge

This badge helps customers and visitors associate your site or company with Google. The badge can be placed on any page of your site. It shows overall ratings between 1 to 5-stars. 

  1. Seller Ratings

This is the aggregate rating score of your business. After every customer has given their reviews and ratings, Google will aggregate all the reviews and ratings and display them in Organic and Paid Search Results.

The ratings will appear on Search Ads, Shopping Ads, and on the optional Google Customer Review badges. It will also be displayed in the Merchant Centre so that you can analyze and look at it whenever you want.

The Seller Ratings is what will display your position in search results. If you have high ratings, your business will be displayed tops in search results.

How to Setup Google’s Customer Reviews

To setup Google Customer Reviews, you first need to enable the Google Customer Reviews in the Merchant Center Programs section. You can find this under the 3-dots icon in your Merchant Center account.

You need a Gmail account to sign up for Merchant Center. To sign up for Merchant Center, go to Fill up all the needed information about your business.

After you have enabled the Google Customer Reviews, you can set up the Google Customer Review by following these steps below:

Step 1: Sign in to your Merchant Center account. If you do not have an account already, you can sign up to create your account.

Step 2: From the dropdown (3-dots) at the upper right-hand side, select “Merchant Center Programs”.

Step 3: Navigate to the Google Reviews card and click “Get Started and accept the Program Agreement.

Step 4: Add the survey opt-in code to your website.

Step 5: To make the badge appear on your website, add the badge code to your website in any area you want.

Why should you use Google’s Customer Reviews

Google Customer Reviews have many benefits for you and potential customers. Google customer reviews are beneficial to the reputation and growth of your business.

The benefits of Google customer reviews include:

  1. Increases your listing and ratings in search results

The Seller Ratings is an aggregate of all the ratings and reviews from customers. When you have high Seller Ratings, your listing in search engine increases.

Consumers search for your niche of business, your website will appear tops in Google search results. When your site appears tops in search results, more people will click on it and this will increase traffic to your website.

  1. Enhances your business reputation and quality

Google Customer Reviews are feedback from customers regarding their personal purchase experiences with your business. This means if your service and product are good, customers will say good things about your business and rate you higher.

Positive reviews and high ratings enhance your business reputation and quality.

  1. It increases your conversion rate

When you have good reviews and high ratings, consumers will trust your business and they will be more willing to make purchases.

Positive reviews and high ratings make potential customers trust your business and help convert potential customers to customers. It increases your conversion rates and helps to grow your business. 

  1. It increases trust and credibility

Google Customer Review Badge is a badge or sign that signifies that your business is associated with Google.

As we all know, Google is the largest and most trusted review site in the world. If your business is associated with a brand like Google, consumers will trust your business more. The badge helps to increase the credibility of your business.

Also, reviews and ratings from customers are testimonials to consumers. To trust a business, consumers first read reviews and ratings. If your business has good reviews and high ratings, consumers will trust your business more.

  1. It is free

Google Customer Reviews is a free service. Unlike some other review platforms that charge some amount of money, you do not need to pay anything for Google Customer Reviews service.

How to get more of Google’s Customer Reviews 

There are some things that you can do to get more Google Customer Reviews. They include:

  1. Provide good and quality purchase experience

To get customers to leave a review, this is the first most important thing to do. Happy customers will naturally want to leave reviews to share their experiences with friends and the public.

When a customer is happy and satisfied with your services, he/she will be glad to leave a review for you.

Ensure your services are of quality and good standard. Have a good purchase system in place and ensure your products meet the expectations of your customers.

Deliver purchased items on time to customers. Ensure that you have a good CRM in place. In summary, make the customer journey from start to finish a glorious ride.

  1. Encourage customers to Opt-in

If customers do not opt-in to receive reviews request email from Google, they won’t be able to leave reviews. Hence, it is important for you to encourage your customers to opt-in so they can leave reviews.

You can do this by reminding them to opt-in when they receive the notification from Google. Develop ways and strategies to encourage your customers to opt-in so that they will be able to leave reviews.

  1. Ask your customers to leave reviews

Asking is the simplest way to get customers to leave reviews. A high percentage of customers will leave reviews if you ask them. Do not be shy to ask your customers for reviews.

When you are asking for reviews, ensure you ask at the right time. Do not ask a customer for review when the customer has not spent up to 3 minutes with your business. It is annoying to get a request to leave a review when the customer hasn’t even experienced your services or product.

Give customers time to totally experience your product or services before asking them for reviews. Even though Google will send Opt-in requests to each customer, you also need to ask each customer to leave a review. This will increase the number of customers that will leave reviews.

  1. Respond to reviews

Responding the Google Customer reviews is a way to encourage more customers to leave reviews. When a customer sees that you respond to reviews of other customers, he/she will be more willing to leave a review.

When you respond to reviews, customers feel that they are an important part of your business and you care about their thoughts and feedback.

No matter the nature of feedback, whether negative or positive, ensure you respond to as many as you can. Of course, you may not be able to respond to all reviews, but try to respond to as many as possible.

When a customer leaves a positive review, respond to the customer and appreciate the customer for his/her feedback. Be grateful and thank the customer for making a purchase and having an experience with your business.

When a customer leaves a negative review, respond immediately and appreciate the customer for his/her feedback. Thank the customer for his/her feedback and apologize for whatever issue the customer had with your product or services.

Assure the customer that you will look into the issue and provide a solution as soon as possible. Be at your best behavior and do not show any sign of anger. Doing all these will encourage more customers to leave reviews.

  1. Provide incentives

The provision of incentives is a strategy to encourage more customers to leave reviews. There are different kinds of incentives you can use to encourage customers to leave reviews.

You can provide a coupon whereby each customer that leaves a review has the chance of winning a special gift. You can give a price discount for the next purchases for customers that leaves reviews. There are different incentives you can provide to encourage more customers to leave reviews.


  1. Can I participate in Google Customer Reviews in my country?

Google Customer Reviews is available in the following countries:

Algeria, Argentina, Australia, Austria, Bahamas, Bahrain, Belgium, Belize, Bhutan, Brazil, Burkina Faso, Cameroon, Canada, Chad, Chile, China, Colombia, Costa Rica, Cote d’Ivoire, Czechia, Denmark, Dominican Republic, Ecuador, Egypt, El Salvador, Fiji, France, Gabon, Germany, Guatemala, Guyana, Honduras, Hong Kong, India, Indonesia, Ireland, Israel, Italy, Jamaica, Japan, Jordan, Kuwait, Libya, Liechtenstein, Luxembourg, Malaysia, Maldives, Mali, Mexico, Morocco, Namibia, the Netherlands, New Zealand, Nicaragua, Norway, Oman, Panama, Papua New Guinea, Paraguay, the Philippines, Poland, Portugal, Puerto Rico, Qatar, Russia, Saudi Arabia, Singapore, South Africa, South Korea, Spain, State of Palestine, Sweden, Switzerland, Taiwan, Thailand, Timor-Leste, Tunisia, Turkey, Ukraine, the United Arab Emirates, the United Kingdom, the United States, Uruguay, Venezuela, and Vietnam.

If you live in any of these countries, you can participate in Google Customer Reviews.

  1. Does Google Customer Reviews work on mobile devices?

Yes, Google Customer Reviews work on mobile devices.

The opt-in survey can be displayed on mobile devices as well as desktop web browsers.

If you want to use the mobile opt-in feature, you will have to integrate the Google Customer Reviews opt-in code snippet on your mobile site’s order confirmation page with your desktop or tablet site. 

  1. Why should I sign up for Google Customer Reviews?

You must sign up for Google Customer Reviews to be able to collect reviews from customers. If you want to be a part of Google Customer Reviews, you must sign up to create an account.

When you sign up, you create an account for your business with your business information. Customers can only leave reviews on your business page. Additionally, you can add a badge with the Google brand and your seller rating to your website. All the reviews collected will help you become eligible for seller ratings.

  1. What are the Google Customer’s Reviews eligibility requirements?

In order to use Google Customer Reviews, ensure that your website checkout flow includes an order confirmation page.

Google Customer Reviews also requires users to adhere to the product’s policies which include safety and security, accuracy, transparency and privacy, restricted products and services, copyright and counterfeit, Google brand, and Google Customer Reviews Terms of Service.

  1. Can I participate in Google Customer Reviews if I do not sell physical products?

Yes, you can participate in Google Customer Reviews if you do not sell physical products. In fact, Google Customer Reviews does not require participants to sell physical products. Your products should be sold online via your e-commerce website.

  1. Can Google Customer Reviews work with a third-party review system I currently use on my site?

Yes, Google Customer Reviews can work with a third-party review system that you currently use on your site as far as the system provides Google data. However, the Google Customer Reviews program is the only way to get the Google badge and seller ratings on your site.

  1. How do I integrate the Google Customer Reviews badge and survey?

To integrate the Google Customer Reviews badge and survey opt-in, follow the steps in the integration guide.

First, you must include the survey opt-in module on the order confirmation page. To do this you will need to:

  • Update the DOCTYPE
  • Add the opt-in code

There are some things you need to do and take note of. These include:

  • Ensure that you place the survey opt-in module’s code on the order confirmation page of your checkout flow. All confirmation pages must use HTTPS.

The order details in this module must be accurate as this module triggers the Google Customer Reviews survey opt-in.

  • If your check-out process uses a third-party processor, redirect it back to the confirmation page on your domain.
  • On your order confirmation page, do not conceal the Google Customer Reviews survey opt-in module with any other content.
  • Update the DOCTYPE

Ensure that your confirmation page uses the HTML5 DOCTYPE.

The DOCTYPE must be the first line item in the HTML code on your page.

The reason why the HTML5 DOCTYPE is used is to make sure that web browsers will render your pages in standard mode instead of quirks mode.

Do not include any comments or whitespace before the DOCTYPE.

  • Add the opt-in code

You need to add the opt-in code to your order confirmation page in order to provide customers with the option of submitting a review after their purchase experience.

Paste the following HTML snippet into your order confirmation page to add the survey opt-in module to your order confirmation page,

<!– BEGIN GCR Opt-in Module Code –>

<script src=””

async defer>



window.renderOptIn = function() {

window.gapi.load(‘surveyoptin’, function() {




“merchant_id”: “MERCHANT_ID”,

“order_id”: “ORDER_ID”,

“email”: “CUSTOMER_EMAIL”,

“delivery_country”: “COUNTRY_CODE”,

“estimated_delivery_date”: “YYYY-MM-DD”,


“products”:[{“gtin”:”GTIN1″}, {“gtin”:”GTIN2″>}],

“opt_in_style”: “OPT_IN_STYLE”





<!– END GCR Opt-in Module Code –>

Place the code just before the closing </BODY> tag.

  • Add the badge to your site

You can decide to place the badge code before the survey code, the order does not matter.

To add the badge to your site, paste the following code snippet into your web page:

<!– BEGIN GCR Badge Code –>
<script src=””
async defer>

window.renderBadge = function() {
varratingBadgeContainer = document.createElement(“div”);
window.gapi.load(‘ratingbadge’, function() {
ratingBadgeContainer, {
“merchant_id”: MERCHANT_ID,
“position”: “POSITION
<!– END GCR Badge Code –>

Place the code just before the closing </BODY> tag on the page.

Note: Replace the variables with your site-specific, dynamic values.

  1. Do I have to display the Google Customer Reviews badge on my website?

It is not compulsory to display the Google Customer Reviews badge on your website. It is optional. However, the badge is a sign that your website is associated with Google.

  1. What happens if I don’t want to prominently display the Google Customer Reviews survey opt-in?

If you do not display the Google Customer Reviews survey opt-in in prominent locations in your site, most customers will not see it and this may lead to lower opt-in rates.

It is recommended that you display the Google Customer Reviews survey opt-in in prominent locations such as the center of your page so that customers can easily see it.

  1. How do I view the ratings Google Customer Reviews has received about my site?

In order to view your ratings, click any link that is labeled “Google Customer Reviews” from your seller rating page,

In order to find out if you have a seller rating for a specific country, edit the following URL to replace “{yourwebsite}” with your homepage URL:{yourwebsite}

You’ll be able to view information about your store as well as a seller rating if your site meets the minimum seller rating requirements.


  • If Google doesn’t have information for your store or if it doesn’t meet the minimum seller rating requirements, a seller rating page may not load for your homepage. Additionally, an invalid URL value or the wrong home page may prevent a seller rating page from loading.
  1. How do I leave a Google customer review?

After you have made a purchase and opt-in, Google will send you an email of the review page where you can easily choose your star ratings and write a review.

However, here are the steps to write and post a Google review:

Step 1: Search for a local business

Step 2: Navigate downwards until you see the “Write a Review” button or until you see the review page.

Step 3: Click Write a Review.

Step 4: Select the numbers of star ratings you want and write your review about your experience.

Step 5: Click “Post” to send your review.

  1. How do I contact Google about reviews?

If you want to contact Google about reviews, you can either flag the review as inappropriate or contact Google to request a callback, chat or email support.

To flag a review as inappropriate:

  • Sign in to Google My Business.
  • Choose your business location.
  • From the menu click “Reviews
  • Find the review you want to flag and click on the 3-dots menu by the side. Then, click on “Flag as inappropriate”.

To contact Google to request a callback, chat or email support:

  • Go to Google My Business and click “Menu”.
  • Navigate down and click on “Support”.
  • From the popup menu click on “Contact Us” and click “Need More Help”.
  • Choose “Customer Reviews and Photos”.
  • Click “Manage Customer Reviews”.
  • You will be given three contact options which include: request callback, request chat, and email support. Click on any of the options and fill up the necessary information

You can also contact Google directly from the Google Merchant Center Help on

  • At the right-hand side of the page, click on “Contact us”
  • Fill up the required field with the right information and describe your issue.
  • Click “Submit”.
  1. What are Google reviews?

Google reviews are feedback made by customers from their experience with a business, product or service on Google My Business and Google Maps platforms.

Google reviews are testimonials or feedback about customer experience with a business, product or service. Customers share their experiences with a business on Google review platforms. Their experiences could either be good or bad. These experiences with a business shared on the Google review platforms are known as Google reviews.

Reviews help potential customers know which business is good and which is bad. It helps consumers make better purchase decisions.

  1. How many Google reviews do I need to rank higher on Google?

You need to have a minimum of 100 reviews in a particular country within the last 12 months across Google Customer Reviews or Google third-party review partners to have a seller rating.

Also, your composite star rating should be 3.5 or higher.

Google does not have a specific number of reviews for a business to rank higher on Google. The more reviews you have, the higher your rank on Google. You can have as many reviews as possible. However, you need more positive reviews to enhance your business reputation, gain more customers and promote your business growth.