Best Hotel Review Sites & How to get more reviews for your hotel.
Researches have shown that 97% of consumers read online reviews for local businesses.
91% of consumers trust online reviews as much as personal recommendations.
88% of travelers filter out hotels with an average star rating that is below three.
96% of travelers consider reviews important when searching for a hotel.
85% agree that reviews influence their thoughts and impression of a hotel.
79% of travelers read about six to twelve reviews before deciding on a hotel.
The success of your hotel depends greatly on what consumers are saying about it. Online reviews help potential customers know if the services of your hotel are good or not.
Online reviews have taken over the traditional way of advertising. It is a way with which customers advertise your business for you.
Your hotel’s online reviews can be very beneficial for your business because potential customers will look at them before deciding. If you have good online reviews, you will convert more customers.
Research has shown that travelers will pay more to stay at a hotel with better ratings rather than a hotel with a better brand name. This means that travelers value reviews more than brand names.
Research from TripAdvisor showed that 52% of consumers will not book a hotel without reviews.
The success of your hotel depends largely on reviews from your customers. You must provide good quality services to get good reviews as bad reviews can harm the reputation of your business.
Top 20 Best Hotel Review Sites
Travelers go through different best hotel review sites to know which hotels are the best around their locations. As a hotel owner, you must have your business in one or more of these best hotel review sites.
Below are the 20 best hotel review sites:
TripAdvisor is the largest travel site in the world and accounts for 25% of all hotel reviews from the top 10 hotel review sites.
TripAdvisor is a huge hotel review site with over 661 million reviews and over 7.7 million hotel accommodations, airlines, restaurants, and other facilities. Getting your hotel on TripAdvisor will open up your business to more consumers.
Expedia is part of the Expedia Group which includes Hotels.com, Orbitz and Travelocity. All reviews combined in the Expedia Group account for over a quarter of the total reviews from the top 10 review sites. Getting your hotel on Expedia will be a good way to show your business to more people.
Google is one of the largest review sites in the world. A lot of consumers check reviews daily of different products and services on Google.
Getting your hotel on Google has many benefits. It also helps to increase your Google search ranking in search results. Google can help bring in more customers via different channels.
Trivago doesn’t host user reviews, it is a hotel metasearch site that refers uses directly to a third-party site. It publishes a rating index of a hotel based on reviews from other sites such as Expedia and Hotels.com.
Facebook is a top social networking site with over 2 billion active users. Businesses of different niches and sectors use Facebook to collect reviews from consumers.
With Facebook Check-In, consumers can check in on a hotel and write about the hotel as feedback. It allows friends of a Facebook user to see where the person was. It is a good way to market a business to the public.
Booking.com is a hotel review site with over 29 million listings across the globe. The website said to have over 1.5 million rooms reserved each day.
Reviews are made by verified guests to ensure that reviews are authentic. Only actual guests can leave reviews on the site. It is a website that you should have your hotel listed on.
Yelp is widely known as a top review site for different kinds of businesses. Consumers can easily search for any kind of business via the site. Reviews on Yelp are very important as many consumers use Yelp to search for businesses with good reviews.
Foursquare is another good review site for hotels. It has a 10-point rating system that provides an added benefit to highly-rated businesses.
This is another great review site for hotels. People looking for accommodations can book and reserve hotels anywhere in the world.
Travelers can search for hotels across the world on this site. They can also search for a specific hotel with the hotel name. It has over 20 million reviews from guests.
Other review sites include:
- Trip by Skyscanner
- City Search
- Better Business Bureau
- Super pages
- Yellow pages
- Site jabber
- Consumer affairs
How to get good reviews for your hotel
Consumers use reviews to measure how good or bad a business is. Good reviews enhance and online reputation of a business. A business with good reviews attracts customers while bad reviews scare away potential customers.
Customers will leave good reviews if a business provides good quality services and does the right things.
As a hotel owner, to get good reviews for your hotel here are what you should do:
Provide your guests with good quality services and great guest experience
To get good reviews, the first and most important thing you should do is provide your guests with good quality services and guest experience.
From the moment a guest steps into your hotel until the guest leaves your hotel, he/she should be well-attended to. From the front-desk interaction and checking in, the guest should feel welcomed and satisfied.
Your hotel should always be cleaned and with good functional facilities. Everything should be working perfectly well and your employees should be on their best behaviors.
Have good management in place that ensures the smooth running of the hotel operations. The rooms should always be cleaned and very comfortable for your guests.
Even if your hotel is not a 5-star hotel, ensure that the building and facilities are pleasing to the eyes and functioning properly.
Ensure you have very good customer service and make sure your guests are happy with your services. When you make your guests happy and satisfied, they will surely leave you good reviews.
Encourage positive reviews
Most guests will only leave reviews when checking out. That is your opportunity to encourage them to leave positive reviews. After providing good quality services, you need to tell your guests to leave reviews on your review page.
If guests are checking out, ensure that your front-desk staff always reminds them to leave positive reviews.
For example, “Hope you enjoyed your stay at our hotel? We expect to see you again someday soon. Please, do share your experience and feedback on our review page. Thank you”.
Incentives encourage customers to leave good reviews. It could be in the form of discounts, coupons, gift cards, gifts or raffle draw. Use incentives to encourage more guests to leave good reviews.
Make leaving reviews easy
If you want more people to leave reviews, make the process easy for them. Most people will not complete the process of leaving a review if they find it difficult.
Ensure that your review page is well-structured and outlined. Guests should easily know how to write and post a review.
Automate an email campaign
Automating an email campaign ensures that all your guests are reached out to for reviews. Asking guests for reviews via emails is not only professional but it is also very efficient.
Have guests email lists and add them to your email automation tool that sends automated emails to each guest asking them to leave reviews.
Respond to reviews
Responding to reviews is a way to encourage more positive reviews. If a guest leaves a good review, respond to the review and appreciate the guest for his/her patronage and review.
Responding to reviews make customers feel that you value their time and feedback. This will encourage them to leave reviews and tell the public about their experience.
How to request reviews from your guests
There are different ways you can request reviews from guests. It could be directly or via different channels. You can request reviews from guests by:
Asking them directly
Research has shown that 7 out of every 10 customers will leave reviews if you ask. Asking for reviews directly from your hotel guests is an easy way to get them to leave reviews.
You can ask a guest to leave a review when the guest is checking out. Ask professionally and friendly. Put a smile on your face when asking.
Automate an email campaign
You can also request reviews using an automated email campaign. Send request emails to every guest that comes to your hotel asking them to leave a review on your review page.
The email can contain a link to your review page or a review page where they can simply write their reviews and post.
Automate an SMS campaign
Automating an SMS campaign is a way to directly reach out to guests via their mobile phones. You can ask them to leave reviews on your review page via a link or directly on the page.
Banners and posters
You can request reviews by placing banners and posters of review requests in strategic places around your hotel. You can place banners and posters at your reception hall or doorways.
You can also request reviews from guests by issuing request cards to them. You can produce a special request card that you give to your guests when they are checking out.
You can also reach out to your guests and request for reviews via social media such as Facebook, Twitter, and Instagram.
Email template to reach out to your customer to leave a review
Here is an example of an email template to ask for a review from your customer
Dear [customer name],
Thanks for visiting our hotel. We do hope you enjoyed our services and had a good experience with us?
We will like to hear from you and also share your experience with others.
We would appreciate it if you please take a minute to share your feedback on our review page.
You can share your feedback via this link [insert link]
We expect to see you again.
How to manage negative review for your hotel
Negative reviews are inevitable. Just as the saying goes “You can’t please everyone”. Some guests may be unhappy with a thing or two and use the review page to vent their anger.
You must take proper actions to ensure that the ill things they are saying about your hotel don’t harm the reputation and growth of the hotel.
You must effectively manage negative reviews to ensure the sustainability of your online reputation.
Here is how you can manage negative reviews:
Take prompt actions
Not responding to negative reviews is bad for business. It means that you are agreeing to what has been said about your hotel.
No matter the severity or pettiness of what is being said, you must take it seriously and respond immediately.
When responding to the review be professional, do not be defensive or abusive. Be polite, and show empathy. Thank the reviewer for his/her feedback and promise to take proper actions to resolve the issue.
Address the issue
After apologizing to the customer for falling short of expectations, address the issue. Assure the customer that necessary steps will be taken to provide solutions to the problem to ensure total satisfaction.
Provide an incentive to encourage and keep customer
After addressing the issue and promising a solution, you can ask the customer to provide his/her email to reach out privately. Promise the customer some sought of incentives to make the customer happy. You can promise a discount on his/her next visit. This is a smart strategy to make the customer happy and also keep the customer.